Nearly every designer is tasked with making a media cloud at least once their career. Today, as I was walking to Chelsea Market, I passed by this Blackberry bbm advert in the Meat Packing District. Using overlapping bubbles to simulate chatter and create a typographic headline, the casual language seemed to be the true draw. Everyone wants to feel like they’re peering into something secretive and this ad does a good job reminding us that only our bff’s deserve bbm. This ad draws a strong parallel to this music window in the Ginza district of Tokyo. While neither design is overly refined, it’s interesting to see the eastern and western approach is (unpredictably) in sync.