Remember when Bang debuted? Marc Jacobs and tin foil goodness covered the back cover of every fashion mag. As ostentatious, metallic and inviting as the campaign’s been, it couldn’t be more literal in terms of messaging. Metals are the best heat conductors and the the Marc Jacobs team knows that. Interestingly, Schneider Electric, the top energy management company in France has taken a similar approach to their recent print campaign. Regardless of who’s been inspired by whom, metallics are making their mark. They’re cheap and eye catching, a winning combination for today’s market.