Have you heard of #Jacques Elliott? It’s a lifestyle and street movement founded by our good friend Elliot Aronow. In addition to a collection of beautifully tailored ties, Elliot’s working hard to help men curate their daily ensembles. He has an advice column on Refinery29 that’s approachable and lively, offering useful tips on cutting through the marketing and PR BS to select the most sensible, cultural, wearable pieces for all hours of the day.

In his 10 commandments, Elliot sites the significance of brain power, saying, What #jacques wears is not nearly as important as how he thinks and what he values. That’s something we can get behind. Have a gander at his latest look book and enjoy the fashion, the patterns and the teeming je ne said quoi.