How many of you clicked on Taylor Swift’s new video, Shake It Off, and were welcomed to Vevo with a 15 second promo for Swift’s new collaboration with Keds? I watched the ad and thought it was a very nice, safe, Americana collaboration. Keds are easy, approachable, and affordable for her core demographic of teenage girls.

While listening, she talked about patterns and leather laces…the line really stuck for me. It apparently stuck for my husband as well, as it was a topic of conversation this morning when we were both getting ready for work. So, while polka dots, stripes and florals might not be revolutionary when it comes to artistic collaborations, the video accompanying the marketing spot has hit millions since it’s release, and I’m guessing her words have resonated with many, like me- thus, making this interesting enough to write about. What do you think?