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Pattern Pulp

Fashion: Stella & Moodboard Advertising




Stella McCartney‘s got nothing to hide with her latest print collaboration. Using paralleling imagery to reveal the creative process, her team unveils the rough concepts alongside the polished product. “I wanted to play with the purity and realism of the citrus print from summer 2011… exaggerating the scale and playing with the female form in its purest form, as nature intended,” says McCartney. Next time you’re making your mood boards, remember designers at every level can’t skip this crutial part of the process and sometimes exposing this can contribute to your final product.

 

 

Tracking Repetitive + Awesome.
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