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Pattern Pulp

Global Pattern Trends with Lala's Pequenos




When’s the last time you dug a little deeper and thought twice about the purchases you make? Do you buy punchy colorful products or prefer soft, muted shades? Do you make impulse decisions online or in the store?

It’s a lot to think about when juggling a busy schedule, but we have to say we’re intrigued by various markets, both locally and abroad and today we’ll be sharing some fun facts that Alessandra, the creative force behind the children’s line, Lala’s Pequenos, has graciously shared with us about her global customers.

For example, Americans love gray, brown, pink, blue, and greens combined in any which way so long as there are animals for boys and flowers for girls.

Add a modern parent to the mix and there’s a good chance he or she will be buying geometric prints. If you’re wondering if organic’s an issue, Alessandra’s customers buy at a 50/50 rate in the US.

In the Canadian and Australian markets, parents prefer organic fabrics that are gray, brown, soft yellow and soft blue. Geometrics and aviary prints dominate (particularly owls)!

In the Mediterranean and Middle Eastern territories, kid-like designs in bold primary colors are at the top and buying organic isn’t necessarily a priority.

The French and Germans enjoy bolder browns, pinks, blues and orange. Geometric prints nearly always dominate and buying organic is at a 50/50 split.

Rounding out the global territories, Lala Pequenos’ Asian customers prefer soft colors and organic if possible. A nice refreshing fact that we’ll admit is a joy to hear.

 

Tracking Repetitive + Awesome.
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