Visa’s most recent advertising campaign is the company’s first stab at going global. Who would have though it would’ve taken this long to send a singular message under one corporate umbrella?  Merging lifestyle concepts with playful typography, each go spot taps a local audience, incorporating pattern-appropriate themes. Interestingly, the international commercial, Gofesto weaves several adventurous concepts throughout a one minute reel, taking their viewer on a Visa inspired journey.  The thirty second American spot, entitled Aquarium, simplifies this journey with the use of emotion and special effects.  Though the reel has a beautiful kaleidoscope theme throughout, we wonder if the Disney formula was applied, as this spot seems much like a summer tralier.

All of these concepts (in addition to a few others) were executed by Chiat Day and can be found on Visa’s corporate website.