When’s the last time you had the guts to play with iconic imagery? Brands do it all the time, hoping to strike the perfect balance of clever, familiar and innovative. Very rarely do we pause when flipping through print and online campaigns, as commercial often wins over creative. In the case of Rue La La’s rollercoaster type and Chase Bank‘s blue ribbon Eiffel Tower, my gut reaction was positive! Both brands utilize photoshop to bend the rules and retrofit their brand with familiar imagery. Which brings me to the question, which campaigns pull at your typographic strings?