It feels good to be back. The past two weeks have been filled with round ups, predictions and general anxiousness for the decade ahead. While it’s easy to rev up for the big picture, it’s important not to forget the basic qualities of life that transcend all demographics.  Everyone has sentimental moments and it’s nice to see advertising and product teams shift their focus from gimmicky animation to simplistic messaging. Both American Express and Flor have chosen to step forward and focus on the emotive quality of everyday life. The above stills are part of a captivating TV spot that nearly stopped me in my tracks while running at the gym last week, a difficult feat for a non-TV watcher.

Partnering up with François Robert, Flor’s July release of rugs showcasing graphic imagery from his book, Find a Face are dauntingly similar to Am Ex’s Take Charge Campaign. While this concept certainly isn’t a new one, it’s interesting to see the cross pollination of an idea spread over a few month period.