We’ve all been there. You hit the return button 5x in a row, trying to get the ball to stop spinning and all of the sudden the screen pixelates, then goes blank. Well, several fashion brands have found inspiration in this state of chaos and still frustration. Mr. Hare of the UK and McQ, the contemporary line by Alexander McQueen have both slashed and repeated several images, infusing a playful reminder that our reliance on digital technology can be as vibrant as it is paralyzing.

Relaying this concept through animated gifs, Mauro De Donatis’s Glitched Helvetica breathes life and motion into this concept.