In New York, you move a lot. I’ve packed my bags eight times in the past 12 years. It’s sort of funny, every time I look at my credit report, I oddly get nostalgic. The list of addresses laid out ever so clearly, mark the timeline of my personal and professional evolution. With moving, comes mail. Lots of mail. Your mail, past tenant’s packages, your neighbor’s coupons… I’m actually amazed that everything important (except for a tax return or two) has found it’s way to me over the years.
Yesterday, I got a mailer from Trunk Club – which was addressed to the previous tenant. Before tossing it into recycling, as I don’t typically don’t shop for men’s clothing, I was drawn to the pattern, and, to the velvet-smooth paper stock.
Trunk Club as a brand is an interesting concept, one that a few players are experimenting with these days. I listened to a bit about it on NPR two weeks ago, and was amused by the feedback from the male office reporters. Women have softened to the concept of clothing showing up weekly through Rent the Runway and same day shipping from Net-a-Porter and M.M. Lafleur, but this idea of a stylist sending you items that will most likely fit is a cool time saver.
The heritage look and feel of the pattern is great- the imperfect dotted line drew me in. It’s also an innovative way to play up the box’s strengths. I’m down with this packaging and curious who’s behind it- does anyone know?
