Painting to Music with Jeroen Erosie

The other day I got an email from Jeroen of Erosie and was pleasantly surprised when I hit play. A friend of Oliver Kosta Thefaine, an artist we featured in relation to burnt beauty, it’s easy to see why they’re friends.

No surface is spared when either of them get to work. In Jeroen’s case, his freestyle wall painting occurs in an underground club in Eindhoven, in the Netherlands. Using just 15 liters of black paint and and a handful of paint rollers, the installation took 7 days to complete. This series is part of the Horror Vacui Project, where the grotesque nature of excessive pattern decoration is explored.

February 3, 2011 | By: Shayna Kulik

Trend: Evening Projections

After returning from the Alt Design Summit, it was fairly evident that incorporating ‘surprising’ touches into your party planning is a very big deal. I’m no stranger to this concept, as I’m often hired to design content for branded activities, however the DIY spirit was in full effect, reminding me to keep a few things off the adobe punch list.

Using digital technology, projections and a starry night theme, all of the imagery above overlaps in one way or another. Casting gem-like projections on back-lit silhouettes, this party, from the pages of Elle Decor proves that subtlety can be elegant and luxurious. Keeping with the color scheme of blue and white, Sofitel, the luxury hotel chain evokes a Peter Pan-like mood with floating pillows. Applying this concept to an enormous symphony hall ceiling, Departures Magazine shares a the stunning results of a concert fueled video projection.

February 1, 2011 | By: Shayna Kulik

Trend: Harmonious Movement

Color simulating movement can be a beautiful thing. Michael Alan and IBM, from separate planes of the universe, have done precisely that in their abstract depictions of the world. Using loose strokes of color, figure drawings, fiber optic moods and strong contrasts, both layouts relay thoughtful connectivity in the most delicate of ways.

September 28, 2010 | By: Shayna Kulik

Marketing: Lightscape Patterns

Last October, we found global lightscapes were beginning to make their mark. Artist communities from around the globe were experimenting with energetic lines in the form of video, art installations and still photography. Nearly a year later, the marketing and branding worlds have picked up on this trend, assimilating their clients with this fresh medium. Both Lacoste and Amstel Live have incorporated this lively style into layouts with disaffected 20 somethings. Interestingly, and rather surprisingly, the bottom photos from the Mirrorball produced, Amstel Live party are more interesting than the carefully curated Lacoste campaign. It doesn’t take much to engage at a party, and adding DIY design, alcohol and a creative new profile pic are three easy ways to get consumers excited.

August 23, 2010 | By: Shayna Kulik

Digital: Info Media Clouds

Nearly every designer is tasked with making a media cloud at least once their career. Today, as I was walking to Chelsea Market, I passed by this Blackberry bbm advert in the Meat Packing District. Using overlapping bubbles to simulate chatter and create a typographic headline, the casual language seemed to be the true draw. Everyone wants to feel like they’re peering into something secretive and this ad does a good job reminding us that only our bff’s deserve bbm. This ad draws a strong parallel to this music window in the Ginza district of Tokyo. While neither design is overly refined, it’s interesting to see the eastern and western approach is (unpredictably) in sync.

August 5, 2010 | By: Shayna Kulik

Austin: SXSW 2010

I’m pretty psyched that everyone around me- boyfriend, friends and colleagues included finally convinced me to make the trip to Austin this year for SXSW Interactive. The next few days have extraordinary media line ups and I’m looking forward to listening to speakers and meeting with some of the best content creators in the industry. Idea sharing will be at an all time high and I’m sure the energy will be felt via thousands of twitter feeds. If you’re in Austin, send a virtual hello, as I’d love to meet up.

March 11, 2010 | By: Shayna Kulik