There’s a freshness to gouache that Adobe Illustrator just can’t compete with. Whether it’s the unique spontaneity in the color transitions or the subtleties in each expressive stroke, watercolor designs are unmatched – and quite popular these days. Be it Hugo Guinness, Robin Cameron or The Selby, each of these New York artists continue to interpret the medium in fun, playful, inspiring ways. Guinness recently released a new series of works that are currently selling at the John Derian store, expanding his collection beyond black and white prints. Cameron’s mixed media explores materials, color and layout with an energy that compliments her other drawings. The Selby’s recent update to his banner image provides a creative and commercial solution for self branding, proving that watercolor can be chaotic, corporate or custom, so long as the results are free-spirited.