Every once in a while I get an email from a designer that’s not on my radar and it makes my day. Not long ago, Joachim Castaneda reached out, sending along a vibrant portfolio filled with cartoon whimsy. Originally from San Diego, Castaneda grew up in San Francisco and is now living in Barcelona. This is his first collection of paintings and drawings and it’s currently on display at La Petita Galeria. It’s mighty impressive for a first exhibition.

The mission behind Castaneda’s work reveals the conflict between desire and materialism in relation to our value system. The goal aims to provoke and provide awareness.