Red always packs a punch. From the infamous NARS Jungle Red lipstick to the Daily Beast’s signature hex color, FF0000, this hue is best used for urgency or as a decorative accent. In the two cases above, red is woven into each pattern, proving two specific points. For the Fragonard pillow to the left, the floral vine emulates the British flag. The Manuel Canovas advertisement on the right reveals a neutral layout with flat, textured tenacity. Both examples exhibit three things designers should always consider when creating: purpose, intent and a vivid goal.