Whenever I tackle a new branding project, the client always asks how prints and patterns can be incorporated into the design without being too obvious. Today I’m presenting one of my favorite examples that I encountered back in February. La Amada, a hotel in Playa Mujeres, Mexico truly presents a 360 rollout. Their bubble motif touches everything from their online and print materials to their sculptural landscaping, dinnerware and bottle packaging. Without being ostentatious, repetitive or logo-centric, this hotel successfully emits a serene, artful, luxurious mood, all by scaling back and allowing their customers to interact with their motif throughout the day. Less is more, particularly if it’s custom, creative and varied.