Whether you’re a fan of Santogold, Santigold or La Lucha Libre, knowing who any of these characters are means you’re clued into the Mexican wrestling scene (or you’re just a fan of good music). Variety acts such as these are joining the nightlife ranks, proving America’s fascination with Mexican culture is moving well beyond the menu. Hola Mexico, a Mexican film festival, made the rounds this past summer, gaining support from corporate sponsors such as American Airlines, Chipotle, Dos Equis and Taco Bell. Proving this trend is beginning to penetrate more traditional female markets, home good stores, such as Propeller Modern in San Francisco, are filling their shelves with Mexican inspired knickknacks. This glitter-lined tiger-striped piggy bank is just one creative take on this trend, proving the commercial fascination is just getting started.

