Camouflage is a seasonal staple – especially in men’s fashion. Whether colors, textures or materials are being swapped, it’s an adaptable pattern that’s assimilated with pop culture trends (far beyond military aggression).

Here are a few outerwear items from Valentino and Coach. The campaigns are similar in vibe and feel, from the model choice, pose and faux outdoor scenery. For better or worse, it seems like Juergen Teller and Terry Richardson still have a grasp on the photographic direction in play…as we’re still seeing head-on flash photography in a rough-around-the-edges kind of way. It is refreshing though, to see pops of color softening the set and scenery – the tulips in the Valentino spread add a lot of oomph to the storytelling.