My clients really range. Some have massive budgets with serious production, ad-buying and PR capabilities, while others are start-ups. In the new business environment, every dollar counts, while we find a platform and craft a message to share with the world. You’re probably wondering, well, what does that have to do with the Marni pictures above? Are they one of Shayna’s clients? I wish they were…

I’m sharing these layouts, as they prove a point about creativity. You can hire models and do over (or under) stylized photoshoots, sure, but you really don’t have to…if you have a creative team willing to take risks.

By no means is Marni a budget brand (hello!), but they know that their customer is artistic and wealthy, if not a little out there. They have foresight that they’ll appreciate a quirky campaign showcasing the thought behind the product. So, with paper, scissors and ribbons, one of the cheapest newsletter campaigns that ever existed made it’s way into my inbox…and I loved it.

What do you think?