In our experiences, people are very curious about the world of forecasting. The research driving the fashion and textile industries is very complex, highly intuitive and frequently underestimated. Colour Forecasting is a great book for anyone curious about the field and looking to learn more.

The book discusses forecasting’s origins, the driving forces behind fashion and how it’s evolved in present day. Color terminology and some of the more subjective tools used by color forecasters are explained, and their strengths and weaknesses are compared. Additionally, process models are presented, revealing how forecasting methodologies are used to develop ‘color stories’.