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Pattern Pulp

Retail Windows: Technically Speaking




One of these looks a lot like the other…I was rather surprised to see Coach‘s windows last month, as it seemed like they had run out of ideas. When making product and sending ideas to the factory, you nearly always create a technical CAD drawing and send it off with high hopes of returning as beautiful merchandise. They’re essentially the blueprints for the fashion world. Interestingly, while I was in London, I crossed paths the retail chain, Warehouse and spotted a similar display. Hopefully this doesn’t become a trend. Some things should stay behind closed doors. The clutter doesn’t quite translate when selling the dream. That said, when comparing the two, Coach’s life-sized handbags are a nice compliment to the drawings.

 

Tracking Repetitive + Awesome.
On Instagram.