Today we’re continuing our conversation about trademarks, covering a very popular topic- how do you protect yourself against infringement? It’s a laborious process keeping track of new filings, and David’s offering us some tips today. Follow along and if you have any questions, don’t hesitate to reach out! – SK

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The most effective brand protection strategies often include monitoring of new and existing trademark filings, domain name registrations, corporate name reservations, common law uses in the marketplace, including on the Internet and in social media applications, and other measures intended to identify potential infringement and counterfeiting.  Since a trademark owner’s failure to diligently enforce their rights may make it difficult to repair any damage caused by infringement or counterfeiting, trademark owners should work with a trademark attorney to create a program to protect their brand and mark.  Another way to protect against infringement both domestically and internationally is to register trademarks with U.S. Customs and Border Protection to safeguard against imported goods that violate your registered trademarks.

Coverage by: David Sherman

Have a question?  Contact David at david.sherman [at] kattenlaw [dot] com