Today we’re diving a little deeper into the trademark trenches. How many of you have a tagline to accompany your logo, or a design element that’s unique to your brand? While you may have assumed that one registration covers all, it’s best to cover your bases. Follow along and if you have any questions, don’t hesitate to reach out! – SK

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Yes.  Many businesses own more than one trademark, and many use their “house” or “primary” trademark together with another “secondary” mark or “slogan” mark.  For designer and luxury goods, “secondary” marks often serve as the name of a particular product model, line, or collection.  Though not their owner’s primary trademark, “secondary” marks still perform the critical function of a trademark by identifying and distinguishing their owner’s goods or services.   It is also common for businesses to own a “family” of filings for multiple marks that all include a common word or design element.  In addition, many designers use graphic elements or designs in connection with word marks.  To the extent these graphics or designs serve to identify and distinguish their owner’s goods or services, they may also be considered trademarks.

Coverage by: David Sherman

Have a question?  Contact David at david.sherman [at] kattenlaw [dot] com