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Pattern Pulp

Marketing: Vitamin Water's Life of a Man




This animation entitled, Life of a Man, recently landed in my inbox and I must say it’s oddly mesmerizing. Perhaps it’s the piano, the voice or the overdone patterns, but all of the components merge beautifully for an eerily calm storyline. The creative endevour’s a marketing initiative for Vitamin Water and it’s not until the final frame that this becomes apparent. Bravo to Pedro Henrique and his team for an enjoyable (and might I say visually arresting) watch.

Tracking Repetitive + Awesome.
On Instagram.