Pattern Pulp

Rotating Discs + Isabel Marant




Isabel Marant- Window Display- SS15

As of late, life’s been a bit hectic, and this site’s been a bit still. Luckily, it’s the good kind of hectic that makes the work day a massive juggle…

Last week, while running between my Chinatown office and a client’s office in Tribeca, I just sort of stopped in my tracks when I hit this window display at Broome and Greene. Isabel Marant has a way with motors and movement, and the geometric grandeur of this rotating disc series translates beautifully. The nuance of the movement steadies the eye and livens the scene. If you’re in New York, swing by the Soho store- hopefully you’ll enjoy the artistic mechanics as much as the inventory.

 

Breathing Life into Your Infographic




Check out this window on Madison just north of Eataly. I’ll admit it’s not my best street shot, though the concept’s interesting. In an effort to demystify a 2D floor plan, carpet swatches and string have been added to provide dimension, color and texture. It’s a valiant effort, and I’d love to see a few more interpretations.

 

Retail Windows: Technically Speaking




One of these looks a lot like the other…I was rather surprised to see Coach‘s windows last month, as it seemed like they had run out of ideas. When making product and sending ideas to the factory, you nearly always create a technical CAD drawing and send it off with high hopes of returning as beautiful merchandise. They’re essentially the blueprints for the fashion world. Interestingly, while I was in London, I crossed paths the retail chain, Warehouse and spotted a similar display. Hopefully this doesn’t become a trend. Some things should stay behind closed doors. The clutter doesn’t quite translate when selling the dream. That said, when comparing the two, Coach’s life-sized handbags are a nice compliment to the drawings.

 

Food: Perishable Marketing




mandm-raspberry

In another lifetime I’d be designing window displays.  Not the corporate-sheik windows that come in a box over from China, but the ad hock masterpieces that merge high-end concepts with low budget materials.  One of the cheapest tools designers can use to showcase their ideas is perishable foods.  A mass market example of this can be found in M&M Premiums latest advertising efforts, where monochromatic sculptures reveal the latest flavors. Combining everyday materials for a more permanent display, Anthropologie sews bread loaves together with red shoe string to convey fashionable kitchenware in their Fifth Ave location.  

anthropologie-bread-display1

Continuing with the bread theme, Anthropologie creates a splash of texture contrasts, spiraling doughy slices against the back wall.  The resulting sun motifs are as clever as they are creative. Even Simon Doonan, Barney’s famed Window Dresser agrees to using perishable foods, vowing that this trick of the trade is as crucial as it is humorous in his book entitled, Confessions of a Window Dresser.

Trend: Window Stories




peter-jensen1

Windows are symbolic of many things.  For the poetic bunch, they emote hope and a one way ticket to the soul.  For the voyeuristic crowd, each window reveals a hidden story emerging at sunset.   In recent months, window patterns have been popping up throughout textile and home categories. UK designer James Nash conveys this through his t-shirt graphic entitled House, where type and structure become one.  Illustrating a curious overview of an apartment building at dusk, fellow Brit, Peter Jensen brilliantly merges upscale fashion with the banalities of daily life.

window-collage
Aino-Maija Metsola’s Mökki kitchenware patterns are an abstract snapshot of life along Finland’s Porvoo River while Wood Wood’s eco-graphics promote bare-bones living for the fashion forward. Collaging recyclable paper, The Sukie Journal recreates a Brighton city scape, while the MoMA store’s minimalist bird feeder takes luxurious shelter to another level.  This trend wouldn’t be complete without Matte Stephens‘ playful pillow illustrations that can be found at Urban Outfitters.

Tracking Repetitive + Awesome.
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