Oh, the proverbial question: Which came first, the chicken or the egg? The debate can go around and around. Much like the debates of who inspired whom, what inspired what, and where on earth do ideas come from. And of course, how do they become adopted by society and wind up as trends.

Because, we think we called it via our Interior Design Takes a Spin feature: people, they like change. They also like pixels. And in this case, web cams. We recently spotted Pepsi’s Refresh Project, One People tv spot, where a variety of people on their web cams interact with one another. Each paper conveys a pixelated vibe, and as objects are “magically” passed between squares, the concept is unified as global sharing. Naturally, we delighted at the synchronicity to our fun interior finds. Of course, in that ad’s comment section, we were then led to the Japanese band, Sour’s music video, Hibi no neiro” which has a very, very similar idea and was posted in July before Pepsi’s ad was released.

It’s speculated that Pepsi was heavily inspired by Sour’s music video which involves using the band’s fans in a fun series of web cam adventures. It’s not impossible to find other videos using a similar concept, though not necessarily as well executed as these two. In fact, watching these videos sparked the thought of another web sensation, Chat Roulette, where anyone can log online and through their web cam talk to people from around the world. They can switch to someone else quickly just by pressing a button. It’s Spinning It: People Style.  Maybe they’re all inspired by our increasing hunger for the new and the next, the impatience it inspires, and our desire for change. Now.

Coverage by: Emily Gup