As color lovers who also happen to be interested in the science and theory behind behavior, spotting Colour Hunting: How Colour Influences What We Buy, Make and Feel on the shelf at our local bookstore immediately made us giddy. Touching upon everything from the frescoes and textiles of ancient civilizations to the haute couture and digitally created architecture of today, we discover that color not only plays a vital role in our visual experiences, but also subconsciously shapes our actions.

In the first chapter, “Commerce” (buying/ selling), experts cast a light on color trends and dissect the use of color in brand messaging. The following chapter, “Aesthetics” (making), offers insight into the conceptual use of color, as well as the challenges and techniques entailed when applying color to a wide range of materials. The relationship between body, mind and color forms the focus of the ‘Wellbeing’ (feeling) chapter.

Facts about color are interspersed throughout the book, tracing back to cultures throughout the globe. Additionally there are interviews with well-known professionals, including Leatrice Eiseman of the Pantone Color Institute, Louisa Hutton of Sauerbruch Hutton Architects, Hella Jongerius and Liz Griffiths of Missoni. Pick this up for yourself or your favorite color fiend.