It’s always a relief when tech brands move beyond the hardware and stock photography for their advertising campaigns. Both ATT and the anti-virus software giant, Eset have tapped a new (and unexpected) trend in their effort to convey usability for the masses. Using hands, the body part most closely associated with computers and phones, both creative teams have stepped outside the box, proving abstract interpretations can leave the most memorable impact. Be it painted hands simulating bamboo or digital pointers at a concert, the unified compositions remind us that small things in mass make the greatest impact, a reliable and age-old concept.