I’ve had my eye on Black Milk since since crossing paths with their skeleton bathing suit. Though I didn’t buy it -medium’s been out of stock since day one – I keep noticing their line in my Instagram feed.
A majority of the imagery seems to be from LA & Williamsburg hipsters as well as inked influencers. The dollar leggings at the top brought me back to their site (I’m a fan). After giving the collection another perusal, I noticed something interesting.
Aside from the underground, in-your-face themes and general punk design ethos, there’s a button to the right of each style that offers styling advice.
When you click it, a collective aggregated feed appears, compliments of the brand’s many fans. Reminiscent of Fashism‘s self styling sight, Black Milk and their design team have figured out a way to reassure potential consumers while creating comradery among their customers.
Brilliant, if you ask me- a simple idea with great execution. This is a nice example of ecom marketing that feels organic and in line with the ethos of the brand.
From the top: Dollar Leggings | Cathedral Leggings | Galaxy Leggings | Mucha Black Leggings | Jelly Fish Leggings
