While reading PSFK this week, The Guardian banner caught my eye. The color was vibrant, the lines crisp and the theme, playful. With the design direction and ad buy, it appears as though the newspaper’s aiming for a younger audience.
Interestingly, the stereo graphics mimic Aimee Wilder’s analog nights wallpaper. So much so it makes me wonder if the two collaborated on the latest execution. What do you think- do you like the home to digital translation?
On the heels of our lastest post about rhythm and nature, it’s only appropriate to share this mechanical animation from English Hedgerow (via PSFK). Bringing ceramics and china to life through augmented reality, the calm and complex worlds of flora and fauna are intermixed with natural patterns.
For those of you who don’t know about Laurie Rosenwald, you’re missing out on a whole world of wit and creativity. I was first introduced to her at the PSFK conference several years ago and she blew the audience away with stories from her workshop, How to Make Mistakes on Purpose.
Ikea’s latest collection showcases the work of Laurie’s Beckman students. The above design reveals freeform typographic bedding– a playful approach that snubs perfectionism. Everyone who takes the class seems equally inspired, this is my favorite review: “Laurie’s workshop was great fun, fast, funky, backwards and rewarding! Cool lady!”
Tomorrow marks the 3rd annual PSFK Conference in New York City hosted by my good friend and colleague, Piers Fawkes and his team at PSFK.com. I have been fortunate enough to attend every year and can soundly say that the event never fails to exceed expectations. I’m particularly excited to hear Matt Moore of MWM Graphics speak about his working style and inspirations. Moore has a portfolio of patterns that would make make any art director smile. His seamless transition from crafty to commercial has pleased clients ranging from Nike and BMW to Burton and Oilily. If you’re in tomorrow’s Battery Park crowd, swing by for a hello, I’ll be the one with the polka dot name tag.
It’s quite liberating to know you can print customized textiles at your own leisure. Oftentimes, good ideas die before seeing the light of day on account of complexities in production. With the creation of Spoonflower, the design world’s latest solution to customizable DIY fabric, the final step has become as easy as hitting the send button. As noted by Orli Sharaby, of PSFK, “Seems like a no brainer for the crafting community, and provides an exciting new option for anyone who simply wants a new set of curtains and can’t find exactly the right pattern to match their home’s decor.”