
After taking a quick glance at the above imagery, one would assume these designs came from the same origin. Not the case. On the contrary, the symbols used in the downtown sex shop logo, Babeland, are the same markings used to promote AIDS awareness at the 14th St. subway station. Positive and negative signs have always implied a balance of contrasts, and while it makes sense that both categories would seek inspiration on the same avenue, the final message is somewhat lost. Then again, perhaps there’s brilliance in the fact that these signs are interchangeable.

Highlighting another world of opposites, fast food giant, McDonalds has recently released the campaign, Give it Love, using a mcnugget and fry combo to connote a kiss and a hug. In a breakfast aisle on an alternate universe, Annie’s organic bunny love cereal can be found on the shelves at Whole Foods Markets. Again, we see opposing brands attracted to the same symbols, perhaps these patterns prove reality is the circumference of opposing forces.





