Pattern Pulp

Pattern Spotting on Instagram




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Who else was on twitter during the Grammys? The Presidential Debates? New York Fashion Week? While watching Homeland, House of Cards or GIRLS?

Crowd-sourced commentary’s made commercial media a lot more fun for the masses. It’s like a magnified peanut gallery, where everyone’s kibitzing about the minutia of the moment in real-time. The visual version of this exists on Instagram.

If you’re part of the fashion elite, the behind the scenes crew, or simply an enthusiast, there’s ongoing eye candy for everyone during the global presentations in New York, London, Paris and Milan. Be it street photography, accessory shots, models, make-up or set design, everything’s being documented and shared, in overtime.

Absorbing this steady stream is interesting when you’re looking for patterns. Some of the most obvious stories are welded together based on timing and contributors. Others are construed by theme, location, color or mood. Today we’re sharing black and white contrasts from a few accounts worth following.

Who are some of your favorites?

1. StyleSight
2. Darkroom_London
3. Netaporter
4. OpeningCeremony
5. Shayna121 (a personal Pattern Pulp plug!)
6. BridgetFlemming

 

Is Instagram the New Fashion Advisor?




I’ve had my eye on Black Milk since since crossing paths with their skeleton bathing suit. Though I didn’t buy it -medium’s been out of stock since day one – I keep noticing their line in my Instagram feed.

A majority of the imagery seems to be from LA & Williamsburg hipsters as well as inked influencers. The dollar leggings at the top brought me back to their site (I’m a fan). After giving the collection another perusal, I noticed something interesting.

Aside from the underground, in-your-face themes and general punk design ethos, there’s a button to the right of each style that offers styling advice.

When you click it, a collective aggregated feed appears, compliments of the brand’s many fans. Reminiscent of Fashism‘s self styling sight, Black Milk and their design team have figured out a way to reassure potential consumers while creating comradery among their customers.

Brilliant, if you ask me- a simple idea with great execution. This is a nice example of ecom marketing that feels organic and in line with the ethos of the brand.

From the top: Dollar Leggings | Cathedral Leggings | Galaxy Leggings | Mucha Black Leggings | Jelly Fish Leggings

 

Share Your Patterns on Instagram




Who here loves Instagram? All of us at PP are huge fans. The simplicity and ease of the filters has made the act of photo taking (and sharing) rather addicting. The fun news is that Dan, our talented (and patient) developer has recently added a permanent live feed to our homepage (!)

The feature’s called, From the Streets and we’re inviting  all of you to share your photos. Just add the tag #patternpulp and they’ll magically appear to the right.

 

Street Shots: Patternizing Your Legs




Who’s not a fan of patterned tights?

In a similar obsession with Instagram, today’s feature merges both loves. Whenever I happen upon a new city, beyond the regular snapshots, business card pileup and note taking, I always try to buy a pair of tights.

A few favorites are from London (Bebaroque and Patternity), though this leopard argyle number from Beams in Tokyo is a fresh spin on what I’m used to seeing. The legs on the left belong to Kate Williams. She’s sporting Hansel from Basel– a spunky LA business that’s always got an interesting texture for sale.

Send me your patterned legs- we’ll start a pinboard together!

 

Tracking Repetitive + Awesome.
On Instagram.