I got an email from my husband last night saying, “If Pattern Pulp directed a video, there’s a good chance you would have done this.” He’s a good one, sending inspiration whenever it comes along…

So, what do we think? This video’s certainly interesting, especially in the overall context of references. Gwen Stefani’s always been sharp and this release, like ones of the past, is a cool combination of creative and commercial efforts.

From a visual standpoint, Baby Don’t Lie is a texture mash up within a computer wonderland. Striped pyramid planes bleed into houndstooth triangles, all while Gwen struts down her signature punk yellow path in variations of mismatched polka dots.

This highly processed reel feels very Japanese or even a bit K-POP, which makes sense since she just launched her Harajuku Lovers “Pop Electric” fragrance line last week. Always polished, in sync and business minded, Gwen’s brand encompasses a laser-like focus. Curious to hear your thoughts- do you think this is more Eastern or Western friendly…or both?