Pattern Pulp

Patriotic Merchandising in Soho




patriotic_merchandising_converse_fjallraven

When brands open shop in Soho, on Fifth Ave, Madison or Broadway, they’ve arrived (in a financial sense). Whether or not the flagship sales support the rent, the physical presence represents retail grandeur – and advertising in a way. Here, we have Broadway’s Converse store and Fjallraven‘s latest opening on Spring Street, both in Soho.

The wall displays are amusingly similar, it almost seems like one’s riffed the other. There’s patriotism, product placement, mood lighting and serious merchandising going on here and both brands are displaying DIY finesse. What do you think of the dueling flags? Does it bother you?

 

Trend: Conversations in Cross-stitching




It’s an interesting phenomenon when DIY techniques are applied to luxury homegoods. You peruse the store thinking, my goodness, I could make that, then probably never do. The technical finesse and process behind what looked like a simple execution is rarely realized in the moment. Case in point: These clever burlap needlepoint pillows from ABC Carpet and this cross stitched living room set from Furniture Row on Greene Street.

This highly exaggerated design works well in other scenarios as well- particularly in retail display. I snapped this typographic lace signage during a trend trip to London last year while at the Converse store on Carnaby Street. Simple and ingenious, wouldn’t you say?

 

Trend: Repetition in Retail




A stroll down any city block will have you noticing grids. From mirrored windows and cement squares to full retail displays with geometric arrangements. Interestingly, this season’s windows are using a similarly squared approach. From the red stripes in the Converse window on Broadway to the vintage sewing machines at All Saints, the repetition is in high gear.

On the other side of town near the Meat Packing district, Details Magazine’s recent wheat paste highlights their creative support for the arts. Using a similar papered approach, Cole Haan’s recent advertising campaign juxtaposes an organized spread alongside a cluttered mess- a welcome reprieve from orderly structure.

Budget Friendly Window Trends




No matter where your brand falls on the luxury scale, if innovation trails creative costs, it’s impossible to keep moving forward. Design teams are constantly on the hunt to balance budgets while keeping things fresh, and today’s example of threaded typography is a simple execution of a job done well. Using laces to spell the tag line, Poorman Weapon, Converse’s limited edition display at London’s sneaker store, Size, gives a fresh budget-friendly take on the brand. Simulating gold threaded stitching to spell out their logo, Louis Vuitton stays on brand with their message of handmade luxury, proving the idea is king, so long as the execution is seamless.

Customizable Kicks




We’ve all gone graffiti-happy at least once in our lives. Jeans from high school, casts from unexpected falls, even the intentional chalkboard wall you painted to jazz up your kitchen. Personal customization holds a lot of weight in consumer culture and one by one, brands are continuing to get this. One of the coolest collaborations this season comes from Converse and Utrecht Art Supplies. All-white converse high-tops are being sold alongside markers, paints and colorful laces. When you’re doing your back to school shopping, what could be better than a personalized pair of kicks? Show off your illustrative prowess and get a pair today.

Tracking Repetitive + Awesome.
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