Beyond the models and clothing, the backdrop sets the tone of a photoshoot. In making a statement, it can be one of whimsy, craftiness, luxury- the options are limitless.

Hound Design‘s latest lookbook showcases a playful collection of patterns from January Prints, accompanied by likeminded backdrops. Proving less is more and creativity mustn’t always be padded with a big budget, INDO Projects hit this execution out of the park. We love Julia Stotz and Brian Guido‘s photos. What do you think?