I recently came across the packaging and graphic design work of Mary Rabun. Her aesthetic is bold, bright and feminine – and a playful departure from the minimalist illustration styles we’ve been seeing for a bit. In exploring her portfolio, I was struck by her full-time design work for Birchbox – it’s all very vivid, maximalist and distinct.

While these boxes were released in March, they have a timeless appeal and reveal how a brand can successfully apply print and pattern. Using bold brush strokes and a harmonious color palette, Rabun excels in keeping Birch Box at the forefront of unique and cool packaging.

In addition to the boxes, the accompanying insert cards play to the same creative mood and get interactive with a Q&A contest. If you have time, dive into Rabun’s past work, it’s beautiful, engaging and a great fusion of commercial pattern design.