Graphic Design in branding and communication has always been important. Something well designed can create customer loyalty, monetary benefits, and an edge on competition. Insert pattern and texture into this conversation and you’ve elevated it, giving the audience more visuals to identify with.

Behind Collections is an encyclopedia of the best graphic design and promotional materials in the fashion industry today. It hits a certain aesthetic that’s quite popular at the moment, and reveals the varied methods of achieving a luxurious brand through color, embossing, typography and photography.

It includes promotional design from ACNE, HONOR, AKIN, Vogue, Hermes and more…and an index of the creative studios behind the work.

Here are a few spreads that that caught my eye. If you’re looking to add another book to the library, I highly recommend investing in this one. Click here to purchase.