Pattern Pulp

Homegoods: A Global Treasure Hunt




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Who wouldn’t want to trek the globe in search of culture and innovation? Sounds amazing, right? Meet Keith Johnson, Anthropologie’s top cool hunter and craft curator, otherwise known as their buyer-at-large. From commissioning new works by unknown artists to uncovering dusty treasures, Johnson’s travels supply his company with the insane retail displays, trinkets and textiles we all wish we had in our own homes. Starting yesterday, viewers can live vicariously, as Man Shops Globe just premiered on the Sundance Channel.

Street Finds: Window Trends




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Manhattan is home to some wonderful stores with even more magnificent window displays.  Designers often plan these fantastical arrangements months in advance, while visual teams work round the clock to get each window looking perfect, all in an attempt to lure customers off the street and into their stores.  While these displays double as public art for some, others follow these commercial relics quite religiously.  Here at Pattern Pulp, we’re fervent observers, and so we’ve begun photographing displays around the city, hoping to connect the dots whenever relevant themes and stories emerge.

And so, our first window round up:

Linear Stripes:

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One of the most notable trends this season appears to be the continued use of bold color.  Be it a clothing rainbow or carefully aligned fixture spectrum, stores like The Gap, Anthropologie and J.Crew are doing more with less to showcase their stock in the most budget savvy ways.

Flat Color:

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Materials range from flat and printed (the norm) to tangible and tactile, as evident at The Gap, Henry Bendel and Kate Spade.

White Birds:

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White birds keep popping up, evocative of the peaceful dove, oragami structures and, of course, the beach – it is summer time, after all. Pictured above, Levis, BCBG and Kate’s Paperie.

Found Objects:

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Found objects also reign supreme: hangers, bags, scraps of fabric – the very products being sold are being rendered as part of the “art,” as opposed to a blatant “here’s the shirt: buy me.” Pictured above, we have Barneys and Anthropologie, Gucci and Prada.

Warholian Photorealism:

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We also love the Warholian photorealism of Diesel and French Connection – they seem to be tapping a trend that has continued to infiltrate a variety of markets.

Coverage by: Emily Gup

Fashion: Summer Screenshots




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Nothing signifies the start of summer more than an exposed screen.  While spring has come and gone (or so it seems), screen-inspired imagery continues to pop up throughout the marketplace, revealing that moods often relax when temperatures rise. “Screens are good for your spirit, they allow you to smell summer while sitting inside your apartment,” says Michelle Lawson, a Greenpoint artist and resident.  From the textured cover art of Anthropologie’s March catalog to this sheer needle point skirt we spotted at Mojo last week, both applications signify human interaction with this stiff window barrier.  Moving past literal translations, this Chanel suit, which was photographed for Bergdorf Goodman’s summer catalog, glorifies the concept of the grid, proving that trends can inspire and transcend all price points.

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Matthew Tischler reveals the softer side of this fashion trend with his photography collection entitled, Screen Series.  Blurring reality with both wet and dry screens, his images are divided, pixelated, and filtered.  Subjects and figures are broken apart and reconstructed in such a way that they are both integrated into their environment and isolated within it.

Food: Perishable Marketing




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In another lifetime I’d be designing window displays.  Not the corporate-sheik windows that come in a box over from China, but the ad hock masterpieces that merge high-end concepts with low budget materials.  One of the cheapest tools designers can use to showcase their ideas is perishable foods.  A mass market example of this can be found in M&M Premiums latest advertising efforts, where monochromatic sculptures reveal the latest flavors. Combining everyday materials for a more permanent display, Anthropologie sews bread loaves together with red shoe string to convey fashionable kitchenware in their Fifth Ave location.  

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Continuing with the bread theme, Anthropologie creates a splash of texture contrasts, spiraling doughy slices against the back wall.  The resulting sun motifs are as clever as they are creative. Even Simon Doonan, Barney’s famed Window Dresser agrees to using perishable foods, vowing that this trick of the trade is as crucial as it is humorous in his book entitled, Confessions of a Window Dresser.

Bargain Basement Wallpaper Solutions




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When times are tough, retail environments pull out all the stops, forcing their design teams to get crafty in lieu of spending big bucks.  Sometimes these ad hock compilations are miserable collages and other times, wondrously creative ideas emerge.  Anthropologie’s artistic displays typically fall into the later of the two categories.  Inspired by Parisian wallpaper styles, the back wall of the retailer’s Fifth Avenue location pairs kitchen wares with floral chalk panels.  Using a $10 can of blackboard paint and a steady hand, Anthro’s budget illustrations are incredibly chic and can easily be translated to any wall in your home.

Inspiration: Floral Striping

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When designing floral striping, all inspirational elements must be considered.  Here is a mood board that combines paralleling themes through the use of nature, Parisian craftsmanship and modern techinique.

Tracking Repetitive + Awesome.
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