Let’s start by saying I’m not a pill taker. I take medication when it’s prescribed, but that’s about it. I like my vitamins in the form of vegetable smoothies and cringe when I watch my grandmother swallow five horse pills at once. That’s me, then there’s Western civilization. Our culture bows to medication- both legal and illegal forms. We’re so obsessed, that our products, our art, our logos and our fashion consciously and subconsciously reflect that.
These items all reference an escape from reality. The pillows from Future Perfect and Bridid Berlin poke fun at the obvious, while this Rx logo is an honest representation of what’s hanging in my local Duane Reade. To me, it’s unfortunate, though impossible to ignore. Our obsession with happiness, stimulation and fulfillment has us distracted from life, it’s meaning and the effort required to achieve satisfaction.
