Pattern Pulp

San Francisco: The Art of Selling Innovation




SheSays is one organization we give our unwavering support to. Originating in London, and now operating across the pond in the US, this .org serves as a global resource for women working in and around the field of advertising. The San Francisco division will be holding a round table discussion this evening, focusing on how to sell your ideas to clients when it comes to innovation and technology. One topic of particular interest will be augmented reality. If you’re in the San Francisco area, come participate in this FREE event and listen as business professionals give detailed experiences of what’s worked for them when combining business, branding and creativity. For more details and to RSVP, click here.

Speakers will include:

Nicole Califano, UX/IxD Designer from The Barbarian Group

Leslie Ziegler, Interactive Art Director from McCann Worldgroup

Victoria Graham, Management Supervisor at AKQA

Summer Oram, Group Director of Integrated Production at McCann Worldgroup

Haley Brockmeier, Media Manager at Gap, Inc.

Publicis San Francisco: 2001 Embarcadero, San Francisco, CA 94133

7:00pm – 9:00pm

February 17, 2010 | By: Shayna Kulik

New York: Bootcamp with Grant McCracken




Following trends is a fun past time for many around the world, but can tracking ephemeral fascinations help your company and brands succeed? In Chief Culture Officer, anthropologist and consultant Grant McCracken argues that products and ads succeed when corporations capitalize on culture. Join McCracken February 13th for a day long boot camp in New York City where he shares why campaigns such as Nike’s “Just Do It” and Dove’s “Campaign for Real Beauty” succeeded where others failed, and how staying abreast on culture is now a full-time responsibility for a corporation. The interactive boot camp promises to be an interesting and informative event for anyone curious about how to incorporate trend forecasting into corporate cultures.

February 9, 2010 | By: Shayna Kulik

Tracking Repetitive + Awesome.
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