Pattern Pulp

Artist Profile: April Tosch




How many people have what it takes to transition their hobby into a successful business? We’ve been covering entrepreneurs as of late, so its only appropriate to mention April Tosch, owner of Ann Meredith in Jeddah, Saudi Arabia. Tosh creates one of a kind prints for clients ranging from Royalty to corporate. Tosch’s digital library now holds over 80,000 images, all of which cater to the region. The themes are a hodgepodge of landscape and portraiture to romance and caligraphy. Each piece is usually embroidered or beaded before it’s presented to the client.

Since launching her business, the demand for customizable fabrics has sky rocketed in Jeddah, spurring Tosch to expand her services. She now offers photoshop classes for women and teaches them how to print personal patterns on silk for abaya sleeves. Creating a business model that is both profitable and caters to women in the region has been a dream and a truly inspiring story no matter what continent you’re from.

Coverage by: Aysha Ibtasam

Trend: Scaling your Spectacles




Pop culture celebrates all things new and is continually retrofitting to keep our attention. Everyone from the photographer to the celebrity to the stylist plays a role in producing consumable content. Today’s post combines a trifecta of elements, proving that when the ducks are in a row, it’s hard not to recognize an obvious trend. Here we have Justin Bieber, playfully shot by Gregory Harris for Interview Magazine. He’s styled in vintage Cherry NYC glasses with texturized lenses. Selling a look that’s similar but different, Gilt Groupe has asymmetrically striped wayfarers on sale in their gift bin today. Reminding us that styles must exist beyond one city, Alexandra Cassaniti , an LA based fashion designer (and Pattern Pulp fav), recently released her surf inspired X lenses, proving no surface is safe from decorative accents, particularly when summer’s around the corner.


New York: Creative Textile Design




Every time there’s a print-related trade show in New York, I make every effort to go. This season’s no different and if you’re local, work in the business of prints + patterns and are curious about market influences for the coming year, I recommend popping into the Altman Building for the Direction Show by Indigo. As I weaved through the isles yesterday morning, a few things caught my eye. In no particular order, here goes:

  • 1. Animal prints merged with lace
  • 2. Cityscapes, windows and urban landscapes
  • 3. Vibrant watercolors
  • 4. Coral Coral Coral
  • 5. Cute French conversational prints
  • 6. Monochromatic metallics accents,  gray + silver/gold + amber
  • 7. Digital camo with stain glass effects
  • 8. Ikat interpretations via embroidery, watercolor and embellishments

Today’s your last day to check out the floor and if you happen to swing by, do linger at the Garreau Designs, Fortier Price and Westcott Design tables, as their print libraries are wonderful.

Interview: Ella Manor




People always ask what the best part of Pattern Pulp is, and I can say with full assurance that it’s the new friendships and working relationships that organically develop from interviewing new subjects. Today’s feature highlights Ella Manor and her exquisite reel of fashion photography. Manor’s use of color, light and photo manipulation creates whimsical story lines that are both playful and intelligent. In using geometric shapes and decorative light, Manor shows us how to seamlessly incorporate patterns when shooting a campaign. Check out our Q+A for a glimpse into Ella Manor’s daily routine!

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PP:  What websites and news sources do you generally start your day with-do you have a daily routine for news/blog/information consumption?

EM: I am subscribed to Interview, New York Magazine, After Capture, Harper’s Bazaar, W, and Juxtapoz. I have tons of web sites and blogs of favorite photographers and artists bookmarked that I scroll through from time to time. Some of those are Heather Sherman, Gail Sorronda and Carol Gamarra & Mario Ville.  I also read fiction and love collecting art and photography books.

The list goes on. More and more lately, I find myself skimming my carefully curated list of Twits on Twitter. Less time scouring blogs, and more time surfing suggested links.

PP:  How do you decide if a particular picture is going to get a textured treatment and what is your preferred method of execution?

EM: I am learning children’s book illustration now, which is really cool. The main reason why I decided to take that class is because I’ve always adored collage work and wanted to explore it further. The illustrator teaching the class specifically focuses on both computer and handmade collage work. We also made our own textures which we later cut and glue or scan in or photograph and collage digitally. It gave me so many ideas! So that’s definitely something I am doing a lot with. The way I decide how to treat an image or a series of images is very much by intuition. With personal work many times I just have a story that I shot and I need to forget about it for a while and then look at it again with a fresh take, then I usually just for it.

PP:  When is the last time you took a professional/creative risk? Please explain.

EM: I believe I take them all the time! Almost every shoot and every project is something new. When I am out of my comfort zone and I try something for the first time there is a always a risk involved. But it is my belief that the bigger the risk the bigger the reward.

PP:  How do you incorporate commercial trends into your work and is this a factor that drives your design?

EM: I believe I instinctively have a very sharp eye as to what sells, what’s beautiful and what attracts people. But I do not prioritize any commercial trends over the purity of the art, what the art work calls for. In other words I think my work lends itself very well to various commercial properties but I do not plan for it when creating the work. It just happens organically.

These days, the lines between commercial work and fine art are very faded, and are becoming more and more indistinct every day. Many brands don’t want commercial looking imagery for their brand. They want to stand out, be unique, say something new, be forward thinking and modern. And art is the only way to do that, art is the only medium that isn’t afraid of change, but lives for it.

Follow-up: Baring it with Bubbles




Bubbles just aren’t going away. Nor is the concept of natural deterioration. Last August, the most notable patterns that incorporated bubbles appeared in fashion, typography and product design. This season’s no different, as this printed dress from Japanese Fashion Week showcases a combined effort of all of these concepts. This dress was presented in late Feb, and truly looks like a Japanese take on Balmain. Be it the cut, color, or intricate printing process, all of the elements provide a striking statement that rejects prim and proper and embraces distressed minimalism.

Friday Quick Links




  1. 1. Vibrant, intense paintings by Christopher Mir via Synaptic Stimuli
  2. 2. Susie Cowie’s gorgeous embroidery work via This is Naïve
  3. 3. A peak into Resa Blatman’s studio and the work for her upcoming show via My Love for You
  4. 4. Josh Blackwell turns plastic bags into art via Design*Sponge
  5. 5. Nuria Mora’s beautiful integration of beautiful graffiti mixed with urban decay via Mint
  6. 6. This hair is a trip via Yatzer
  7. 7. Such lovely textures available for download via Abduzeedo
  8. 8. Colorful lofts meant to blend into the urban landscape of Valparaíso, Chile via Arch Daily
  9. 9. In love with Heather Lin’s “Science Project” pillows via My Adventure is Your Advantage
  10. 10. Shaun O’Dell’s art via We Love You So
  11. 11. Great illustration by Micah Lindberg for GOOD Magazine via Kitsune Noir
  12. 12. Smitten with Nate Williams’ illustrations via Grain Edit

Coverage by: Emily Gup


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