Back in October, lightscape patterns were popping up left and right. These unruly markings were appearing in everything from media and textiles to graffiti and print. Today, Alexander McQueen’s sample sale on Gilt Groupe features fashion photography with light, shadow, and graffitied negative space. Refreshingly the technique has been slightly adapted and is quite playful. Adding chaos to the horizontal layout forces the model and her leather bustier to pop and as a result, the viewer settles on the warm tones, pondering if they should click to see more. For an ecommerce site looking to lure consumers, we give this image a high score, as it’s got all the ingredients for the all important impulse click.