It’s always a pleasure to jump beyond the coastal design scene to inspect what’s going on in the midwest. While casually scrolling through design*sponge’s highlights a few months back, I nearly flipped when I stumbled upon Amy Soczka’s paper cut out displays for Urban Outfitters. Paper has become a popular retail material as of late, as it’s affordability and versatility is incomparable. Soczka’s creations tap this trend while setting new creative standards. Her intricate handwork and artistic eye crosses multiple mediums and platforms, ranging from printed greeting cards and homegoods to commercial collaborative ventures. Check out our Q+A for a glimpse into Amy’s daily routine.
