If you’re on instagram and following the fashion world, you’ve probably noticed a lot of overlap these days- between the art world, brands and approachable sculpture. Here are three examples of artists with growing social media followings, and their reinterpretations of fashion week, envisioned through everyday objects.

There’s an extremely playful element here- something whimsical, fast and fleeting that marks the symbiotic relationship between the 3D animated plane, fashion and instagram. Eleanor Macnair renders photographs through playdoh, Harley Langberg uses everyday food to reinterpret pop culture and Donald “Drawbertson” Robertson pokes fun at luxury by reimaging iconic patterns and figures on everyday items, such as bananas, shopping bags and laundry detergent.

It’s fun to see the industry embracing these artists, as audience participation isn’t going away, and harnessing talent both in and out of the marketing bubble is a great opportunity for everyone.