[Read more]

" />
Pattern Pulp

Patterns in Marketing: Beauty Meets Beverage




Patterns through romance, fashion and rock & roll- acquaint yourself with the latest product collaboration from Benefit and Diet Coke (by way of PSFK). In an effort to reach a fashion customer base, these limited edition cans have “gotten glam” using basic textures and silhouettes.

If tasked with this project, I know I’d be more experimental, like this campaign. What patterns would you suggest?

 

Tracking Repetitive + Awesome.
On Instagram.